‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-founder Sam Decker...
View ArticlePublicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”
CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder,...
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